Sure, being “together” might look different these days, but that hasn’t stopped many searchers from finding ways to connect with their community. Looking at the Bigger Picture Sustainability and Environmental ConcernsĬonsumers are looking closely at the impact of their purchase and lifestyle decisions - as evidenced by an uptick in sustainable and environmentally-focused searches, like secondhand shopping and electric cars.relatedSearchers are showing an increased interest in sustainably made goods from nearly every sector, from activewear and cleaning products to engagement rings and shoes.

Terms like “furniture shop near me” and “tv wall design” saw significant increases as consumers opted to pour time and effort into their new or existing homes. Many contemplated their long-term goals with searches like, “good career path.”Ĭonsumers were eager to become homeowners (“calculator for home loan” saw a 200% spike in search volume compared to 2020). Many re- entered the job market, others searched for things like “how to write a resignation letter”. Making Major ChangesĢ020 required us to shift our perspectives and pushed many people to make substantial changes that contributed to their overall health, well-being, and happiness. Queries for “online learning” increased by 70%, and trends indicate that many consumers want to up their financial acumen, as reflected by searches related to investing, as well as “low- budget” and “no fees” purchase options. Teach a man to fish, and he’ll never be hungry.” In 2021, more search users wanted to learn to “fish” for themselves, so to speak. “Give a man a fish, and he’ll eat for a day. While searches related to home renovations and improvement continue to trend upward, search terms like “handyman near me,” “house cleaning services near me,” and “lawn mowing services near me” indicate that users are delegating home tasks to the pros - and using Google to do their comparative shopping for those services. Many industries shifted to remote work in 2020, leading many consumers to DIY home improvement projects and maintenance at the time. These types of searches offer opportunities for “zero moment of truth” brand exposure - but only if your brand has the high-quality content users want. Additionally, searchers are frequently using non-branded search terms accompanied with qualifiers like “open now near me” to find restaurants and other businesses they can access ASAP. However, as these options have improved and evolved, consumers have continued using them - because, well, they’re convenient! Search terms like “takeout restaurants” increased a whopping 400% from 2020, while “shopping apps” have remained popular. When many brands pivoted to online, virtual, and no-contact options in 2020, users jumped on board out of necessity. Here’s how that’s reflected in current search trends: Time Saving & Convenience WellnessĪfter 2020’s “shelter in place” advisories and self-isolation periods, consumers wanted to emerge from their homes in 2021- but with safety still at the forefront of their minds. Over the last year, Google trends have shown that users took their reflections to heart and began looking for tangible ways to prioritize what matters most. It’s no secret that 2020 led many of us to closely examine what is - and isn’t - truly important to us. Here’s how that’s reflected in current search trends: Read on to find out what’s trending and how searcher behavior is shifting.įrom finding the best keywords for SEO to securing your place in consumers’ online comparative shopping efforts, GPO can help your brand capitalize on search trends with high-performing content at scale.Īfter 2020’s “shelter in place” advisories and self-isolation periods, consumers wanted to emerge from their homes in 2021- but with safety still at the forefront of their minds.

If you’re not yet harnessing the power of popular search topics, it’s time to make a change. Thankfully, search trends can help you identify and pinpoint exactly what (and how) your consumers are searching. When writing content for the web, you have to consider supply and demand - you don’t want to create content that your customers won’t engage with.

Google trends shopping